Cricket fans will change over the next few years with the entry of NFTs into the market and Raario, the world’s first officially licensed cricket NFT platform, seems to be leading us in that direction. Rario was founded in 2021 by Ankit Wadhwa and Sunny Bhanot.

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Rario is a digital collectible platform for cricket fans to collect and trade officially sanctioned cricket moments on blockchain presented as non-fungible tokens (NFTs). With partners Polygon Studios and Animoca, Rario is built on the Polygon Network and backed by investors such as Kingsway Capital and Presight Capital. Their main motive is to allow fans to participate as a community and invest in tangible sporting moments. In other words, fans can own a piece of sports history.

In April 2022, Rario announced a $120 million Series A funding round led by Dream Capital. Through exclusive partnerships with six international cricket leagues and over 900 cricketers, Raario holds the largest share of cricket NFT rights worldwide. “The progress we made was by registering and taking advantage of the first step. We entered the arena when most people didn’t know about NFTs, but over time investors realized the importance of this space,” said one broadcaster. Ankit Wadhwa. CEO and co-founder of Rario in a video interview for us.

Official partnership with many international cricket leagues like Hero Caribbean Premier League, Lanka Premier League, Abu Dhabi T10 League and Legends League Cricket and cricketers like Rishabh Pant, Zaheer Khan, Smriti Mandhana, Rashid Khan, Shakib Al Hasan and Shafali Verma , ventured into space when it was relatively unknown. “Cricket is a big sport with more than 1.5 billion fans, but where cricket has lagged a bit is the commitment of the fans, which has led us in this direction,” Wadhwa explained their motivation. A silver medalist from IIT Delhi and an MBA from the Wharton School of the University of Pennsylvania, Wadhwa has over 15 years of experience in e-commerce and technology. He worked with McKinsey before he became one.

Founded in 2021 by IIT Delhi alumni Wadhwa and Sunny Bhanot, Rario is based in Singapore and has sold over 50,000 NFTs to sports fans in 20 countries by 2021, with the top four markets being the US, UK, Australia and India .

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Companies that value social responsibility are valued by their customers, have improved employee morale, and may even experience increased sales. The 2022 T20 World Cup will begin on October 16 with group play, followed by the Super 12 stage, where the real competition will take place. Here’s how the public is betting on the 2022 World T20, courtesy of DraftKings Sportsbook.

Hosts and favorites Australia receive the most money, although it’s only a 1% difference. Most of the bets are on India, who are listed at +350 to win it all. India are only behind Australia and England (+330) to win. The men in blue are supported by 23% of punters, which means 25% of the money paid.

With 16% of the tickets, England make significant strides in betting numbers, but Pakistan get 11% more money than England’s 8%. It could be valuable to face England, who are only behind Australia in terms of odds.

Interesting to see group stage side Sri Lanka get some action on the championship odds. A victory in the Asia Cup may lift the spirits of Sri Lankan fans, but it is difficult to predict what will happen in the sport. With Sri Lanka going the extra mile to qualify for the Super 12, betting on a win now is risky. Banlisted and declared illegal in several countries including the US, UK and Russia, the betting site allows lateral entry into India

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To circumvent the rules, it operates under the banner of a “professional sports blog” and launched a blitz of marketing that Indian regulators say could be a “potential violation” of the country’s laws.

During the crucial moments of the Asia Cup tournament that ended on Sunday, the screen flashed the image of Yuvraj Singh – dressed in white, fists clenched, smiling broadly and holding a bat.

The former Indian cricketer advertised a “professional sports blog”, 1xBet, on paper. In fact, 1xBet is a controversial offshore betting site.

The online bookmaker, which is banned in several countries including Russia, was blacklisted by the UK Gambling Commission in 2019 after a Sunday Times investigation revealed that the 1xBet brand was used for children’s sports, roosters and a pornhub casino with women upstairs without dealing cards. The blacklist has also resulted in top football clubs competing with English Premier League clubs to end their sponsorship deals.

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Also in June of this year, the Norwegian football magazine Josimar reported that 1xBet, one of the biggest sponsors of football, “declared bankruptcy on the Caribbean island of Curacao, where the company has a license that allows it to offer bets worldwide”. .

Now the same platform is trying to establish itself in India. To circumvent the rules, it operates under the banner of a “professional sports blog” and launched a blitz of marketing that Indian regulators say could be a “potential violation” of the country’s laws.

And it’s not just about 1xBet. Another betting site, FairPlay, also advertised heavily during the Asian Cup and US Open to attract new customers.

As gambling and betting are illegal in India, these platforms have created sports news websites that offer match predictions and tips to help them with surrogate advertising. Yuvraj is one of the ambassadors of the 1xBet sports blog, while actor Ranbir Kapoor and boxer Mary Kom support the FairPlay news portal, among others.

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The government’s draft directive on deceptive advertising under the Consumer Protection Act prohibits companies from using alternative advertising. “Advertisements for goods or services whose advertising is otherwise prohibited or restricted by law may not avoid these restrictions by masquerading as advertisements for other goods or services whose advertisement is not prohibited or restricted by law,” reads the guidelines published in August 2020 – draft.

In June this year, the Ministry of Information and Broadcasting advised print, electronic and digital media to refrain from advertising online betting platforms.

“The online betting advertisements are misleading and appear to be inconsistent with the Consumer Protection Act, 2019, the Advertising Code under the Cable Television Networks Act, 1995 and the advertising norms under the Journalistic Standards of Conduct set by the Press Council of India under Press. Council Act, 1978,” the ministry said in a statement.

Manisha Kapoor, managing director and general secretary of the Advertising Standards Council of India (ASCI), told The Indian Express that this “has to be looked into by the judiciary and the states”.

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“The said ads are potentially in violation of Indian Government laws and not the ASCI code. This matter needs to be looked into by the judiciary as well as the states for consumer protection and is beyond the purview of ASCI,” said Kapoor. “However, we always support the government in monitoring such ads when requested.”

However, the question remains unexamined. Over the past few years, especially during and after the pandemic, bookies have openly and increasingly advertised live sporting events, particularly cricket matches, on leading streaming services including Hotstar and SonyLIV, either directly or through surrogate means.

Hotstar, SonyLIV, Indian cricket governing body Yuvraj Singh and 1xBet did not respond when contacted. FairPlay could not be reached for comment.

To bet on these offshore sites, users must first create an account and share their personal information. In the case of 1xBet, the text message of the one-time password required for registration will be delivered in Russian. Once the user is logged in, he can place bets on domestic and international bets

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