Online Cricket Match Betting

Online Cricket Match Betting – The betting site, which is blacklisted and declared illegal in several countries including the United States, the United Kingdom and Russia, is entering India through a backdoor.

Operating under the banner of a “professional sports blog” to break the rules, it launched a flash marketing campaign that, according to Indian regulators, could “potentially violate” the country’s law.

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During key moments of the Asia Cup tournament that ends on Sunday, images of Yuvraj Singh – dressed in white, fists raised, smiling and holding a stick – appear on the screen.

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On paper, the former Indian cricketer promotes a “professional sports blog”, 1xBet. However, in reality, 1xBet is a controversial foreign betting site.

The online bookmaker, banned in several countries, including Russia, where it is founded, was blacklisted by the UK Gambling Commission in 2019 following an investigation by the Sunday Times. and a ‘pornhub’ casino with topless women dealing cards”. The blacklist also resulted in the termination of sponsorship deals with top football clubs playing in clubs in the English Premier League.

In addition, in June of this year, the Norwegian football magazine Josimar reported that 1xBet, one of the biggest sponsors in the football field, has “declared bankruptcy in the Caribbean island of Curacao, where the company has a license to provide betting services. worldwide.”

Now, the same platform is trying to gain a foothold in India. Operating under the banner of a “professional sports blog” to break the rules, it launched a flash marketing campaign that, according to Indian regulators, could be a “potential violation” of the country’s laws.

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And it’s not just 1xBet. Another betting site, FairPlay, also increased advertising during the AFC Asian Cup and US Open to attract new customers.

With gambling and betting illegal in India, these platforms have set up sports news websites, providing match tips and predictions, to help in advertising instead. Yuvraj is one of the ambassadors of the sports blog of 1xBet, while the actor Ranbir Kapoor and the boxer Mary Kom, among others, support the FairPlay portal.

Draft government guidance on misleading advertising under the Consumer Protection Act prohibits companies from advertising instead. “Advertising for goods or services for which advertising is prohibited or restricted by law shall not circumvent such restrictions by pretending to advertise for other goods or services for which advertising is not prohibited or restricted by law,” saying that the draft guide was published in August. 2020.

In June this year, the Ministry of Information and Broadcasting issued a recommendation to print, electronic and digital media not to advertise online betting platforms.

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“Online betting advertising is misleading and does not appear to be in strict compliance with the Consumer Protection Act 2019, the Advertising Code under the Cable TV Network Regulatory Act 1995, and the standards of advertisements in the Code of Conduct for Journalists are established by the European Commission. Press Council of India under the Press Council Act, 1978,” the ministry said in a statement.

Manisha Kapoor, CEO and general secretary of the Advertising Standards Council of India (ASCI), told The Indian Express that this is a matter for “judicial and state review”.

“The ads in question are more likely to violate Indian government law than the ASCI code. This is an issue for the judiciary and states to consider in the interest of consumer protection and is out of scope of ASCI’s jurisdiction,” Kapoor said. “That said, we always support the government in monitoring such ads when necessary.”

However, the problem continues to go unchecked. In recent years, especially during and after the pandemic, betting companies – through direct or representative means – have publicly and increasingly advertised on top streaming services, including Hotstar and SonyLIV, during live sporting events , especially cricket matches.

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When contacted, Hotstar, SonyLIV, Cricket Control Board in India, Yuvraj Singh and 1xBet did not respond. FairPlay could not be reached for comment.

To place bets on these foreign sites, users must first create an account by sharing their personal information. In the case of 1xBet, the text message for the One-Time Password required for registration is sent in Russian. Once logged in, users can bet on local and international matches in sports ranging from cricket, kabaddi, volleyball, football, table tennis, basketball, tennis etc.

The site offers a variety of payment options for users outside India, including e-wallets, cryptocurrencies, bank transfers and bank cards. Interestingly, when making a UPI transfer, instead of making a direct payment to 1xBet, the registered ID belongs to an individual, and this ID changes often. Users are provided with a unique reference code to authenticate transactions and funds are deposited into the betting account through a third party within an hour and not immediately.

In addition, these sites – which are registered in tax havens such as Curacao and Cyprus – place the responsibility of discovering the legitimacy of online bets on the user. “When you open an account and / or use our website, you must ensure that your actions are legal in the territory in which you are located. You also guarantee and agree that you have received legal advice before registering on our website Web “, the terms and conditions published in the 1xBet state, adding that it is illegal in countries such as “USA, United Kingdom, Cyprus, Netherlands, etc. “

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All these countries have banned 1xBet, founded in Russia in 2007, for violating their betting and gambling laws. According to the Spanish daily AS, the company has also been fined in countries such as Kenya, Poland, Israel and the Netherlands.

However, the company continues to sponsor two of the biggest football clubs – Barcelona and Paris Saint-Germain. However, it cannot be accessed legally in Spain and France.

In India, 1xBet and FairPlay are the latest in a series of betting companies flooding the illegal market. In addition to TV advertising and streaming sites, a number of foreign sites, such as Dafabet and Parimatch, have signed sponsorship agreements, through alternative means, with national league teams in various competitions, sports such as cricket, football and kabaddi.

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Betting in the previous days was done by approaching the bookie, where you could make a bet with him and then wait for the result of the match. With the advent of the internet, betting has changed a lot over the years. Online sports betting has transformed the betting world and turned it into a billion dollar industry….

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